Drugs and Healthcare
When Do Drug and Healthcare Ads Push Ethical Boundaries?
You’d be right if you suspect that drug makers are spending A LOT more on TV advertising. Pharmaceutical companies have more than doubled ad spending in just the past four years, making it the second-fastest growing ad category in the nation. Other healthcare providers – from local hospitals to nationally-known cancer treatment centers – are also upping the advertising ante. But when do healthcare promotions cross ethical boundaries and the ancient pledge to all patients of “do no harm?” You should know!
https://www.pm360online.com/how-consumers-find-and-use-online-health-related-content-in-2017/